James Sweetnam

James is a passionate and enthusiastic character in anything he is apart of. Music was his gateway drug into sound and media. Starting with guitar and songwriting he found his way into studying sound at SAE Institute, building his foundations and learning the fundamentals of sound.

Later he toured South Africa as a session guitarist in the Afrikaans music industry, brushing shoulders with some of the biggest musical names in the country and learning from several notable performances such as "KKNK" and "Expresso Show".  Absorbing as much knowledge from the labels and music-business minds he was around as possible. 

He has since been carving a lane for himself as an engineer, social media coordinator and solo musician. He loves forming connections with other passionate individuals, helping people bring their visions to life and assisting in big picture thinking.